Well, you can't ignore National Geographic photographers and editors with over 25-years of career experience!
From the luminous landscape website:
I attended a lecture/slide show/presentation by photographer Sam Abell last week, as part of the National Geographic Live! season in Minneapolis. Mr. Abell has had a 25-year career shooting for National Geographic, and he was asked what an aspiring young photographer who wanted to follow in his footsteps should do, He responded that the National Geographic now looks to only hire still photographers who are also video-trained! His advice was that young photographers should be sure they are versed in both disciplines.--http://www.luminous-landscape.com/essays/convergence.shtml
So, we may be seeing not only the tip of the iceberg on the technology side, but truly a convergence on the artistic side, as well.